"No one wants to buy this drill. What people really want to buy is a hole."
— Theodore Levitt in hbr.org
I’ve been thinking a lot about the iPhone 6 Plus and it’s sheer size:
- will it fit in my pockets?
- will I be able to comfortably use it?
- is the screen really that big?
I took to looking at other devices on the market that were similar sized, especially the display. A recent phone entrant to the market, the OnePlus One. It’s a 5.5” display and has had great reviews done on it… For instance, Marques Brownlee reviews the OnePlus One. One thing I instantly noticed: the size. It’s not too big. It actually looks good. Although their are two different operating systems at play here, one is a modified version of Android and the other is iOS.
We’ll see what happens on Friday when I have it, the iPhone 6 Plus, in hand.